Hallmark Youthcare, formerly Value Mark West End Behavioral Healthcare Systems and the Psychiatric Institute of Richmond, was established in 1978 to address the residential needs of male and female adolescents between the ages of 11 to 17. The program was developed based on identified community needs for youth and families in the Virginia area.

The Residential Treatment Program was originally housed in a residential structure on the campus of the Psychiatric Institute of Richmond, 3001 Fifth Avenue, Richmond, Virginia, with the capacity of 18 beds. The program sought and received funding through Champus, Title XX, social service agencies, and other third-party reimbursement sources. The program expanded to 20 beds in 1991.

In April of 1992, Psychiatric Institute of Richmond relocated the acute care services to a new 84-bed facility in Goochland County. At that time, the Residential Treatment Program of the Psychiatric Institute of Richmond relocated to the acute care building on the campus of the 3001 Fifth Avenue site. The Residential Program received licensure as a 50 bed, free-standing residential treatment facility. In October 1992, Champus approved the increase in Champus beds from 18 to 50. This expansion was initiated based on increased requests for services by mental health professionals, community mental health organizations, a three-week waiting list, and family needs.

After operating as a free-standing Residential Treatment Program for 15 months, the parent company National Medical Enterprises (NME), along with the Governing Body, made the decision to relocate the Residential Treatment Program to the acute care hospital of Psychiatric Institute of Richmond, 12800 West Creek Parkway, Richmond, Virginia. The decision was based on safety concerns of the Fifth Avenue campus voiced by parents and staff, as well as a planned sale of this site.

Hallmark Youthcare has transformed services to accommodate the needs and ever-changing mental health trends across the state. Upon moving to the Goochland Campus, Hallmark Youthcare further expanded their residential services and implemented a specific track for Assessment and Diagnostic services. This program was designed to allow for more rapid and informed clinical recommendations for children and their families. Hallmark Youthcare also offers a Residential Private Day School licensed by the Department of Education and accredited by VAISEF. This allows for a trauma-informed educational setting that is conducive to learning and supporting behavioral and emotional concerns.

At Hallmark Youthcare we work with families and communities to play an active and vital role in the treatment and recovery of youth. Hallmark Youthcare implemented weekly therapeutic visitation sessions that involve specific interventions and therapeutic support from counselors to facilitate greater family engagement and to promote a culture of open communication and change. In 2017 Hallmark Youthcare expanded visitation days, lengthened the time families can come to the facility, and provided the opportunity for any family member to engage in therapy even if they are unable to come to the facility through the use of video-based communication.

Hallmark Youthcare prides itself in identifying and responding to specific community needs and developing programs to support our community. In early 2017 a deficit in substance use treatment for adolescents in the state of Virginia was recognized by the Clinical Team at Hallmark Youthcare. 

Hallmark Youthcare continues to strive towards supporting the needs of our community through trauma-informed clinical services for special populations. Recently, Hallmark Youthcare has begun offering Assessment and Diagnostic Services for youth who are sexually acting out, misusing substances, and have potential histories of sex trafficking. It is our hope that through the many services we offer, that Hallmark Youthcare will provide the clinical services needed to promote a culture of healing and recovery for youth and families across the Commonwealth.

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Traumatized children develop strategies for coping- some functional and some dysfunctional. We strive to empower youth and their families to overcome their difficulties and fulfill their potential.